"Hilux" blir ikkje helt klok.

[Stian F]

"In 1986, Toyota#8217;s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand [3]. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember. However, some say Toyota took the name from "Luxury EXports to the United States.""

Hentet: http://en.wikipedia.org/wiki/Lexus#The_Lexus_brand

//stian f